World Car Awards - Juror Profile



Editor-in-chief, OmniAuto

Born in Rome, Alessandro Lago studied in in Luxembourg and Rome (Business Administration).

In 2000, he founded OmniAuto at the age of 18. is a website specialising in the automotive sector. Today, ranks first amongst Italian web magazines with more than 700.000 unique visitors per month.

Thanks to his work, Alessandro Lago is a well respected journalist and successful web editor with his company Edimotive Srl whose headquarters are based in Rome.

He also writes for Tiscali Motori ( and H2Roma Magazine (