2013 World Car Awards - Design Experts


A design panel consisting of five highly respected world car design experts are asked to first review each World Car Design of the Year nomination; then establish a short-list of recommendations for the World Car Awards jurors. The design experts are:

Masatsugu Arimoto

Masatsugu Arimoto began his career as a vehicle designer at Nissan Diesel Motors; then a subsidiary of Nissan and now called UD Trucks under Volvo's ownership. He then became a senior editor of Japan's prestigious Car Styling magazine. In 1988, he turned to freelance design journalism and consultancy. As Japan's foremost automotive design commentator, Arimoto is chairman of the Japan Auto Colour Award program, a juror on Car Styling's "Car Design Awards" as well as judge on the Automotive Brand Contest 2012 held by German Design Council.

Silvia Baruffaldi

Since 1988, Ms. Baruffaldi has been working for the bimonthly magazine Auto & Design, where she is currently Managing Editor. Thanks to Auto & Design, she has contacts with design centres of car makers and consultant studios from all over the world. Based in Turin (Italian car design’s capital), Auto & Design is published in a bilingual edition, English and Italian, and it is sold in over 50 different countries worldwide. Ms. Baruffaldi also contributes design articles to Il Sole 24 Ore, an Italian financial daily newspaper, and to the magazine InterAutoNews.

Gernot Bracht

A former designer at Renault who now teaches at Pforzheim design school. He also works as a freelance designer for various automotive-suppliers and is an illustrator, cartoonist and painter.

Sam Livingstone

Sam Livingstone has been Director of the consultancy Car Design Research Ltd (www.cardesignresearch.com) since 2000, with clients including the design groups of Audi, Toyota, Renault, Pininfarina and SAIC. Working closely with design management, scopes typically cover design trends, design strategy and design evaluation.

Sam is also Senior Tutor in Vehicle Design at the Royal College of Art in London, a judge on the Louis Vuitton Concept Classic, an Associate Editor of Car Design News, Guild of Motoring Writers Design Writer of the Year 2011 and one of the 2012 IF Transportation Design Award judges also.

Tom Matano

Tom Matano has been an Executive Director of the School of Industrial Design at Academy of Art University in San Francisco for the past 10 years. Prior to this, he held design positions at General Motors Design in Michigan, GM Holden’s in Australia, and BMW in Germany. In 1983, he became a Chief Designer at Mazda North America. From 1999 to 2002, Matano worked with Mazda Headquarters in Japan, as an Executive Designer in the Global Advance Studio and the General Manager of Mazda Design. Matano managed the Chief Designers group that creates the entire Mazda car line designs, as well as the European and North American studios. His accomplishments at Mazda include the MPV, MX 5, RX 7, Miata “M-Coupe” concept car, Miata “M-Speedster” concept car.