05-APR-2007: Audi TT - 2007 World Car Design of the Year
AUDI TT - 2007 WORLD CAR DESIGN OF THE YEAR
April 5, 2007 – New York, NY
At a press conference presented by the MIDWAY GROUP and hosted by the New York International Auto Show at the Jacob Javitz Centre in Manhattan, New York, the Audi TT was declared the 2007 World Car Design of the Year.
The Audi TT was chosen from an initial entry list of twenty-eight (28) contenders nominated by World Car jurors from 22 countries throughout the world.
Style sells. No matter how rational a buyer's approach to a new car purchase may be, the ultimate decision is typically based as much on emotion as on reason – perhaps more so. Nothing evokes that emotion more strongly than the vehicle's appearance, be it a sports car or a minivan or anything in between. Good design knows no boundaries or borders, which is why we established an award for the World Car Design of the Year in 2005.
The World Car Design of the Year category, and the corresponding award, is meant to highlight new vehicles with innovation and style that push established boundaries.
All vehicles eligible for the overall award are also eligible for the Design award. A global panel of acknowledged design experts reviewed all the entries and established a short-list of five vehicles that demonstrate design excellence, from which the overall jury made the final selection.
The four design experts were:
• Silvia Baruffaldi: Managing Editor, Auto & Design magazine
• Peter Brock: designer, Shelby Cobra Daytona Coupe.
• Robert Cumberford: design critic, Automobile and Auto & Design magazines
• Akira Fujimot Editor-in-Chief, Car Styling magazine.
WCOTY jurors lauded the new TT's design with its flared wheel-arches, signature Audi grille, and sleek silhouette. While there is a clear connection to the original TT’s bauhaus styling, the second-generation model evolves it into a more modern form. Beyond its distinctive bubble canopy and aggressive nose, there are also significant changes inside. From the driver’s seat it is clear that the firm has worked hard to offer a more spacious, driver-focused cabin, and that Audi's celebrated build quality prevails.
The top three contenders for the third annual World Car Design of the Year in addition to the Audi TT were the Citroen C4 Picasso and the Fiat Grande Punto.
“We are very pleased to receive the World Car Design of the Year award for the new Audi TT,” said Johan De Nysschen, Executive Vice President of Audi of America, on accepting the award. “The iconic status of the original TT was at the heart of every discussion about its successor. We decided to create a new TT that was thoroughly modern, but that did not make the original look outdated. This award shows that we got the balance just right.”
The global marketplace is a reality. Nowhere is that global reality more apparent than in the automotive industry. European vehicles engineered in South Korea…North American vehicles developed in Australia…Japanese vehicles designed in Europe…American vehicles built in China. And that is just the beginning. Cars from everywhere are being sold everywhere else.
The World Car of the Year (WCOTY) awards were inaugurated to reflect that reality, to recognize and reward automotive excellence on a global scale, and to create consumer awareness of that recognition. This award is intended to complement, not compete with existing national and regional Car of the Year programs.
The inaugural World Car of the Year in 2005 was the Audi A6. In 2006, the BMW 3 Series won the World Car of the Year title.
Announcing the annual World Car of the Year awards at the New York show is a fitting finish to the auto show season that begins each fall with either the Paris or Frankfurt motor shows. Next, it’s on to Tokyo in alternating years. The Detroit show takes centre stage in January while Geneva claims the spotlight in March. Finally, in April, the international auto show season concludes with its grande finale at the New York International Auto Show.
The World Car of the Year Awards Association acknowledges the support of the Midway Group in the presentation of the awards press conference and thanks them for their contribution.
Photos of all winners, and the press conference, are available for downloading by visiting the World Car web site at www.wcoty.com. Questions? E-mail or call Beth Xenarios, Executive Manager, at firstname.lastname@example.org, 1-905-342-2220.
About World Car of the Year Awards
The World Car of the Year Awards program is initiated by, organized by, and conducted by, automotive journalists from around the globe. It was established in 2003 and officially launched in January 2004. A non-profit association guided by a Steering Committee of journalists from Asia, Europe, and North America administers the awards program. WCOTY is intended to complement, not compete with, existing COTY awards by raising consumer awareness of regional Car of the Year award programs as well as the World Car of the Year.
About the New York International Auto Show
Kicking off the springtime selling season, the 2007 New York International Auto Show will feature an impressive collection of cutting-edge design and remarkable innovation. More than four floors of displays from the world’s automakers will feature the newest vehicles and futuristic concept cars. More than 1,000 cars and trucks will be on display at the Javits Center, filling 846,000 square feet of exhibit space. In addition, dozens of World and North American vehicle debuts are expected at the Show. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.
The New York International Automobile Show is owned and produced by the Greater New York Automobile Dealers Association. www.autoshowNY.com
About the MIDWAY-GROUP
MIDWAY-GROUP, a member of the Hankey Group of Companies, is a global automotive solutions firm with strategic regional headquarter locations serving the United States, Canada, Western Europe, China, Korea and Japan. The MIDWAY-GROUP, specializes in Vehicle Acquisition and Supply, Comprehensive Transportation, Insurance Underwriting and Market Data Services utilized by automobile manufacturers, marketing, training, advertising, consumer research, engineering, media services and certified testing agencies. www.midway-group.com